Social Networking is the grouping of individuals into specific groups, like small rural communities, or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. Unlike most high schools, colleges, or workplaces, the Internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about any number of topics from golfing, gardening, developing friendships, and professional alliances. It has become a popular way to remotely communicate with like-minded individuals having the same interests.
When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of Internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.
Why do businesses need to understand Social Networking?
Businesses need to be aware of how information is being communicated now. It is important that companies continually monitor the different online portals and know how to respond when they are mentioned in conversations. An even better situation would be if businesses were consistently contributing to the online discussion, building up trust with their audiences, and sharing knowledge that is both beneficial and relevant to them.
How can Facebook, Myspace, and Twitter contribute to Business Success?
When used properly, Facebook, Myspace, and Twitter enables businesses to hear what their customers are thinking and what they want. For example, large American and British companies, such as Borders and WHSmith, use Twitter to respond instantly to questions from customers and to get immediate feedback about their services, products and business approach. Twitter also allows companies to present a more human side than is often seen. Customers begin to feel more attached to the brands as they are communicating and listening to a real person from that organization.
If you're interested in Social Networking, Tampa Design Experts are here to help. We can design customized Social Networking sites that will work specificially for your company. Give us a call at (813) 514-6716 or Request a Quote.
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